Horlicks has
recently undergone a complete brand revitalization, with the biggest change
being the transformation from glass packaging to plastic. I feel highly disappointed
that my childhood favourite malt drink no longer comes in its authentic glass
jar, but rather an average plastic bottle that diminishes the products
authenticity and genuineness.
To
contradict Horlicks’ view, glass packaging is a budding trend in South Africa,
as consumers strive towards authentic, back-to-basics principles. The South
African company, Consol, that sells
glassware in many different forms, is an example of the growing consumer trend for
glass products, not for plastic.
What do you think of the new packaging?
However, I still think Horlicks is a remarkable
brand. It brings back nostalgic childhood memories of sitting in bed, sipping
on a cozy mug of Horlicks and drifting into a peaceful, deep sleep. Horlicks is made from Barley, wheat and dairy,
and is high in calcium, riboflavin, niacin and vitamin B6 and is a source of
vitamin A, C, D and E, Iron and Zinc. It is very high in biotin, high in energy
and is a good source of carbohydrates.
Did you know?
Horlicks was invented as a nutritional
supplement to substitute milk for baby food. Then later used as a diet
supplement in WW1 by British soldiers, where it was in a candy-like form and
used as an energy booster.
