What has happened to Horlicks’ packaging?

Horlicks has recently undergone a complete brand revitalization, with the biggest change being the transformation from glass packaging to plastic. I feel highly disappointed that my childhood favourite malt drink no longer comes in its authentic glass jar, but rather an average plastic bottle that diminishes the products authenticity and genuineness.

To contradict Horlicks’ view, glass packaging is a budding trend in South Africa, as consumers strive towards authentic, back-to-basics principles. The South African company, Consol, that sells glassware in many different forms, is an example of the growing consumer trend for glass products, not for plastic.

What do you think of the new packaging?

 

 

 

 

However, I still think Horlicks is a remarkable brand. It brings back nostalgic childhood memories of sitting in bed, sipping on a cozy mug of Horlicks and drifting into a peaceful, deep sleep.  Horlicks is made from Barley, wheat and dairy, and is high in calcium, riboflavin, niacin and vitamin B6 and is a source of vitamin A, C, D and E, Iron and Zinc. It is very high in biotin, high in energy and is a good source of carbohydrates.

Did you know?

Horlicks was invented as a nutritional supplement to substitute milk for baby food. Then later used as a diet supplement in WW1 by British soldiers, where it was in a candy-like form and used as an energy booster.